How Apple is leaving money on the table

Apple now has a long and storied history in wearables. The Apple Watch set expectations for the category, replacing Swiss watches on so many wrists on its journey to become the world’s most widely worn wearable AI device. But is Apple making the most of the technology it has now developed — and is there another opportunity waiting to be explored? Apple seems to think there might be. Mark Gurman recently reported the company is exploring a wider family of wearables, including products such as fitness bands and rings. And while the latter certainly represents a viable opportunity, the fitness ba